While we are not a low cost leader in the online retail space, we take efforts to regularly compare our pricing with others major retailers to ensure we are being as competitively priced as possible. That said, there are some product offerings, like Apple products, where we are unable to secure the same pricing as other retailers and thus these items may be priced higher. As a way to offer more options to our customers, we also sell eCertificates to a variety of retailers that a customer can finance from Zebit and then use to purchase items directly from that retailer. This is particularly useful in situations where a retailer has an item on sale that we are not able to offer at the sale price.
Other retailers, like Amazon and Walmart, are able to buy in bulk at a discounted price. As we sell more, we can do the same and will pass the savings onto you. In the meantime, we give you the choice to buy brands with higher prices, like Apple and Sony, and pay for them over time at 0% interest.